Review: Contemporary Take, Beyond Cultural Heritage reimagining heritage in South Asia

Review website cover 2020

How can a younger generation engage with cultural heritage? From contemporary art to virtual reality, thirteen creative projects take a fresh look at this question and are compiled in our latest publication: ‘Review: Contemporary Take, Beyond Cultural Heritage’. 

The highlighted projects were supported by the Prince Claus Fund and the British Council through a joint call focused on South Asia. The selected partners each took a unique approach. One media production group travelled to Nepal connecting young people with older musicians and storytellers, and documented their musical journey. In India, designers and animators integrated the stories of local communities into a virtual reality tour of the streets of Mumbai. One artist’s sci-fi multimedia installation imagined a future Pakistan inspired by Pakistani traditions. All thirteen Contemporary Take, Beyond Cultural Heritage projects come together here in one Review.

Through interviews and images, reflections and graphics, the Review explores how creative minds are reimagining South Asian cultural heritage. 

Bus conductor 2

‘Personally, I am keen to see technology utilised to enhance how people interact with and experience their heritage. By using virtual reality, augmented reality, projection mapping, and similar technologies, we could enhance the cultural experience, whilst also ensuring its preservation for future generations.’ 

- Contemporary Take partner Omar Gilani, Pakistan, Exploring South Asian culture through Futurism and Fantasy

About the Prince Claus Fund: The Prince Claus Fund supports, connects and celebrates artists and cultural practitioners where cultural expression is under pressure. 

About the British Council: The British Council is the United Kingdom’s international organisation for cultural relations and educational opportunities. It builds connections, understanding and trust between people in the UK and other countries through arts and culture, education and the English language.



Top Image: Bambaiyya VR India 2018 ©ArchitVaze, Salil Parekh, Jyoti Narayan, Alap Parikh and Tejas Nair. 

Middle Image Left: Pakistan+ Pakistan 2018, Bus Conductor © Omar Gilani. 

Middle Image Right: Sniffing out the Differences! India 2018, Experimental art installation Identity Stories © Charuvi Agrawal and Kadambari Sahu. 

The Review is designed by Irma Boom Office.

Related links:  Overview of selected projects